Marketing Breakfast

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Telling Your Business' Story
Presenter: Denise Lockwood, Racine County Eye

As business owners and marketing professionals, telling your business' story is an important element of building your brand. But with media focusing more and more on conflict, getting your story told can be a daunting task. Denise will:

• walk you through how you can connect with media professionals
• talk about how you can define the elements of your brand
• show you how to use narrative story telling techniques to grab the attention of media professionals.