Marketing Breakfast

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Get the Most Out of Your Expo Experience
Presenter: Ben Olson, Vice President of Marketing, MG Design Associates

Creating the right experience before, during and after a trade show is becoming increasingly important. Ben Olson will share ideas and examples on how to create a go-to-show marketing plan that drives awareness, attention and action to get people to your booth.

Ben will showcase examples on how to create a destination on a busy show floor when your location or booth size is not optimal. He will share further examples of simple and more complex show floor engagement activities to drive traffic and amp up engagement. He'll speak to some new digital options that exist and a few new technology trends as well.